Tombow Pencil Co., Ltd. (Headquarters: Kita-ku, Tokyo; President: Junichi Fukushima) held the 10th “Tombow Display Contest 2025,” inviting stationery stores nationwide to participate for two months starting on July 1st. A total of 189 stores participated, an increase of 12 stores from the previous year.
This year, the theme was “MONO” and “PiT” brand products, and we asked stationery stores to display the popular “MONO Graph” mechanical pencil series as an essential display item.

Judging was held on September 26th and selected the following award winners (companies).
The Grand Prix winner was COMPASS Yonago R431 Store in Yonago City, Tottori Prefecture. This store has previously won awards such as the Runner-Up Prize in 2018, the Excellence Award in 2019, and the Area Special Award in 2012, and this year they were finally awarded the highest honor, the Grand Prix.
The Grand Prix presentation ceremony was held on October 27th at COMPASS Yonago R431 Store in Yonago City, Tottori Prefecture.

10th Tombow Display Contest Grand Prize Winner
COMPASS Yonago R431 (Store Location: Yonago City, Tottori Prefecture)

[Display Key Points]
– The catchphrase was “Tombow Stationery Says MONO.”
– A large 111 logo was displayed in monochrome to commemorate “MONO Day” (November 1st).
– Mechanical pencils were displayed in black, “erasing” MONO erasers and correction tape in white, and “sticking” Pit glue in blue.
– A rotating display of MONO Graph Fine products measuring over 2 meters was installed to emphasize the coolness of mechanical pencils.

Grand Prix award ceremony. October 27th, 2025 at COMPASS Yonago R431 Store

The 10th Tombow Display Contest Semi-Grand Prix
Bunkyodo Sapporo lucy store （Sapporo City, Hokkaido）

The 10th Tombow Display Contest Category Award (3 stores)

＜ Brand Appeal Award ＞
Adachi Co., Ltd. Hachinoheruike store (Hachinohe City, Aomori Prefecture)

＜ Essence Award ＞
Usagiya Fukuyamaminami store (Fukuyama City, Hiroshima Prefecture)

＜ MONOgraph Award　＞
Mr.BUNGU Hamamatsutenno store (Hamamatsu City, Shizuoka Prefecture)

2025 Award Overview

Compass Yonago R431 Store Wins Grand Prize – Voices of Delight

MONO: A Partner That Inspires Creativity

Comments from Store Manager Kosuke Takagi, Yukako Nagai, Haruka Matsumoto, and Michiko Koto

[Photo from right] Store Manager Kosuke Takagi, Yukako Nagai, Haruka Matsumoto, and Michiko Koto

――Please share your feelings at winning the Grand Prize.
The display was created through a collaborative effort by all staff, so we’re very pleased that it was so well received.

――What were the key elements of the display design and what did you focus on?
We made the tagline “Tombow Stationery Says MONO” stand out as the centerpiece of the display. This tagline was decided upon by the staff through discussion. We wanted to convey our desire to go beyond mere stationery and become a partner that stands close to users and inspires their creativity.

――What was the customer reaction during the display period?
The MONO colors of blue, white, and black make the display stand out, so customers often stop in front of the display and pick up products.

――Please tell us about COMPASS Yonago R431’s main customer base and sales strategy.
We have a wide range of customers, from young children to the elderly. We have a lot of families on weekends. We would like to create a sales floor that is enjoyable for all generations.

――Will you be enthusiastic about participating in future Dragonfly Display Contests?
We would like to use this experience to participate again next time and will do our best to win a prize again next time.

――Thank you very much.

COMPASS yonago R431 in Yonago City, Tottori Prefecture.