Tombow Pencil Co., Ltd. (Headquarters: Kita-ku, Tokyo, President: Akihiro Ogawa) held the 7th “TOMBOW Display Contest 2022” from July 14th of this year for two month for stationery stores nationwide. 170 stationery stores participated.
This year “MONO” and “PiT” brand products competed for the most powerful image. Spot lighted products were the much-talked-about needle tip, oil-based ballpoint pen “Monograph Light” and the highly satisfying “PiT Air Series” glue tape featuring the Air Touch system.
A review meeting was held on October 5th. The Grand Prix was awarded to “Stationer’s BUNZO Kitajima” in Itano-gun, Tokushima Prefecture. On November 4th the Grand Prix presentation ceremony was held at the BUNZO Kitajima store. This year’s judging points were: ・Brand appeal and image, ・Creating a unique sales space, ・Volume, product lineup, ・Targetability and seasonality. This year each prefecture was asked to continue to implement and develop measures to prevent the spread of new coronavirus infection.
The 7th TOMBOW Display Contest Grand Prix
Stationer’s BUNZO Kitajima
(Store location: 174 Nishinosu, Tainohama, Kitajima-cho, Itano-gun, Tokushima Prefecture)
[Display points]
The oversized PiT and MONO erasers really stood out and some customers were surprised by their size and picked them up. This created an opportunity to try the samples and so connect to the product PR.
Taken on 11/04/2022
[Photo from right] Junji Okada, Deputy General Manager of Sales, Mitsui Co., Ltd., Naoko Harada, Manager of Stationer’s BUNZO Kitajima Store, Yuji Masuda, Manager of STM Business Department, Mitsui Co., Ltd., Akira Ogawa, President of Tombow Pencil Co., Ltd.
The 7th Tombow Display Contest Semi-Grand Prix (2 stores)
OFFICE VALUE Aomori
(Aomori City, Aomori Prefecture)
OFFICE LAND Adachi-inter
(Kitakyushu City, Fukuoka Prefecture)
The 7th Tombow Exhibition Contest Category Award (5 stores)
< Brand Appeal Award >
OKAMOTOYA Toranomon
(Minato-ku, Tokyo)
< Essence Award>
Shikoku TRUSTEC Co., Ltd.
BUNGUSEIKATSU Matuyama-jowpra
(Matsuyama City, Ehime Prefecture)
< User Award >
Fuji-jimuki Co., Ltd.
(Shunan City, Yamaguchi Prefecture)
＜MONOgraph Award＞
Bungu Super JIMU-KICHI
Nagoyatempaku
(Nagoya City, Aichi Prefecture）
＜PiT AIR Award＞
KYOEISHA Co., Ltd.
Campus Hofu
(Hofu City, Yamaguchi Prefecture)
The 7th TOMBOW Display Contest Grand Prix
Stationer’s BUNZO Kitajima
Grand Prix Winner Manager Naoko Harada reaction
—Please tell us how it feels to win the Grand Prix.
We are very happy and surprised to win the Grand Prix after our 6th entry in the “TOMBOW Display Contest”.
––Please tell us what you focused on when creating the display.
Since our shop is located in a commercial facility, we tried to use the MONO color to make the display stand out from various directions so that it would catch the eye even from a distance. The oversized PiT and MONO erasers really stood out and some customers were surprised by their size and picked them up. This created an opportunity to try the samples and so connect to the product PR.
—Please tell us about the business strategy of Stationer’s BUNZO Kitajima.
The shop is visited by many family customers, mainly women. So we would like to create a store where customers can visit again and again without getting bored, from standard items to topical stationery items.
—Would you like to participate in the TOMBOW Display Contest in the future?
Yes! We would like to continue to participate in the “TOMBOW Display Contest”!
Stationer’s BUNZO Kitajima
Fuji Grand Kitajima Shopping Mall 2F, 174 Nishinosu, Tainohama, Kitajima-cho, Itano-gun, Tokushima Prefecture
