Award winning works for the 2021 70th Asahi Advertising Awards sponsored by Asahi Shimbun were announced in the morning edition on July 10th. The Tombow Pencil Co., Ltd. themed “Tombow Love Drawing” (TV Nameplate 4-Point Series) was selected for the “Asahi Advertising Grand Prix Award” in the open call section.
Also in the current term, “Selection” and “Judging Committee Award (photo)” were selected from the works with Tombow Pencil themes.
There were a total of 1,335 entries for the Asahi Advertising General Public Offering Division Awards (there were 54 theme issuers); of which 149 entries were for Tombow Pencil themes.
Continuing from the previous year we will continue to participate as a theme company in the general public offering section of the awards. The theme for 2021 was “TOMBOW Stationery Brand Advertising”.

The winning “Asahi Advertising Award (Grand Prix)” work is a series of four TV nameplates with the series name “Tombow Loves Drawing”. Episode 1 “My Future Dreams”, Episode 2 “Don’t Cry, Firefly-chan”, Episode 3 “Grasshopper Batta, Close Call!, Episode 4 “Mom’s Birthday”. The winners are Ryosuke Nemoto, Ryo Nakamura, and Erina Okada. Winners will be presented with a certificate, a prize of 2 million yen and a souvenir.
The “winning” work in the 30 block* 2-point series is “Engine of Creation”, and “Propulsion of Creation”. The winner is Ryotaro Fukuda. The winner will be presented with a certificate, a prize of 100,000 yen and a souvenir. *newspaper ad print size
The “Judging Committee Award (photo)” work is 30 block* single, “Because I’m Serious to Write it Down”. The winners are Yuta Yamazaki, Shogo Sato and Yuta Kihara. Winners will be presented with a certificate, a prize of 100,000 yen and a souvenir. *newspaper ad print size

We are very pleased that many creators have tackled the theme of “TOMBOW Stationery Brand Advertising”, deepened thoughts through stationery and writing tools and established them in advertising expressions. At the same time we would like to express our deepest respect for the knowledge and insights of the selection committee members who selected the awards from these works.
 

 
2021 Asahi Advertising Public Awards Division Newspaper Advertising Announcement
Theme: TOMBOW Stationery Brand Advertisement (Tombow Pencil)

 
“Asahi Advertising Award”
“Tombow Loves Drawing” TV Nameplate 4-Piece Series
Episode 1 “My Future Dreams”, Episode 2 “Don’t Cry, Firefly-chan”, Episode 3 “Grasshopper Batta, Close Call!, Episode 4 “Mom’s Birthday”
Creators: Ryosuke Nemoto, Ryo Nakamura, and Erina Okada.

“Selection”
30 Block (newspaper ad size) 2-Points Series
“Engine of Creation” “Propulsion of Creation”
Creator: Ryotaro Fukuda

“Judges Award (photo)”
30 Block (size)
“Because I’m Serious to Write it Down”
Creators: Yuta Yamazaki, Shogo Sato, Yuta Kihara

Asahi Advertising Awards Official Website
https://www.asahi-aaa.com/