Tombow Pencil Co., Ltd. (Head office, Kita-ku, Tokyo, President, Akihiro Ogawa) called on stationery stores nationwide to hold the Tombow Display Contest” for two months from July 1 this year. The stationery stores that participated were 207 stores, about 20% more than last time. There were signs of recovery from the corona shock.
This year, glues brand “PiT” celebrated its 50th anniversary, so we set the theme of the display contest as “PiT”. In addition, we asked that the fair be held and deployed in light of measures to prevent the spread of the new coronavirus infection in each prefecture as in the previous year.
At the same time, since last year, our Chinese subsidiary, Tombow Pencil (Dalian) Co., Ltd. has held the 2nd “蜻蜓文具店舗陳列大賽” which is a display contest for dealers of the same format as in Japan, so we will report the results.
The 6th Tombow Display Contest Grand Prix
OFFICE VENDER Co.,Ltd. Nakano store
(Sendai City, Miyagi Prefecture)
[Points of the display]
While being conscious of the brand color, we made an exhibition stand with the logo of “PiT” as a motif. We prepared “blue and black” paper on the top surface for trial pasting, aiming for a product experience that is conscious of brand color.
Office Vendor Nakano Store Grand Prix Award Ceremony. Taken on October 26, 2021
The 6th Tombow Display Contest Semi-Grand Prix (2 stores)
T’s Stationery Shop
(Ayauta-gun, Kagawa Prefecture)
Inamori Co., Ltd.
( Ikoma City, Nara Prefecture)
The 6th Tombow Exhibition Contest Category Award (4 stores)
< Experience Award>
Shikoku TRUSTEC Co., Ltd. Bunguseikatsu Matsuyama Jyopura Store
(Matsuyama City, Ehime Prefecture)
< User Award >
Akaenpitsu
(Ina City, Nagano Prefecture)
< Brand Appeal Award >
SEKAIDO Ikebukuro PARCO Store
(Toshima-ku, Tokyo)
< Essence Award>
Nagatoya-shouten
(Minato-ku, Tokyo)
Grand Prix interview
OFFICE VENDER Co.,Ltd. Nakano store
Mr. Keita Takeyama/ Mr. Kazuyuki Ikezoe = Photo =
—I would like to congratulate you on this time. Please tell us the joy of winning the Grand Prix.
This time, we won the Grand Prix in the year to commemorate the PiT 50th anniversary, and all the office vendor Nakano stores are feeling surprised and delighted.
— What was the ingenuity and the point that you put effort into the display?
While being conscious of the brand color, we made an exhibition stand with the logo of “PiT” as a motif. We prepared “blue and black” paper on the top surface for trial pasting, aiming for a product experience that is conscious of brand color.
— How was your response during the display period?
Because it was summer vacation, children were using PiT endlessly and we had a very fun corner. In addition, I was able to appeal the product by participating in the contest because I can not actually try it for the convenience of the sales floor.
— What are the main customer base and sales strategy of the office vendor Nakano Store?
In addition to being a region with a lot of corporate demand compared to other stores, we have set out a strategy aimed at achieving both- and females in the main purchaser of stationery in general.
— Would you like to continue to participate in Tombow display contest in the future?
We will participate by taking out the time to produce the contest work.
Nakano Store, Office Vendor Co., Ltd.
Tombow Display Contest in China
The 2nd “蜻蜓文具店舗陳列大賽” Report
Since last year, our local subsidiary in China,Tombow Pencil (Dalian) Co., Ltd. (TDC), has been holding Tombow display contests in the same format as in Japan. The 2nd “蜻蜓文具店舗陳列大賽” was attended by 162 stores from all over China, about 69 more than last time (increase rate increased by 65%). Among them, we will report the top winning stores.
We presented a certificate of award and a product worth 8,888 yuan to the Grand Prix winning store, and a certificate of award and a product equivalent to the vice prize of 5,188 yuan to the semi-Grand Prix winning store.
The 2nd “蜻蜓文具店舗陳列大賽“ Grand Prix
石家庄读享时光42中店
（Hebei Province）
Grand Prix interview
石家庄读享时光42中店 Mr.赵占兵
—I would like to congratulate you on this time. Please tell us the joy of winning the Grand Prix.
We are an industry-leading store, and by winning the Grand Prix this time, we are proud that we have been able to recognize not only the high-quality product lineup but also the product display and sales promotion to customers and industry.
— Please tell us about the points that were devised and put effort into the display.
We used a limited space to display simple. We have devised lighting and displays to make the brand image strongly impressed with the customer’s heart. We hope that this will ultimately lead to an effective and long-term increase in sales.
— How was your response during the display period?
During the display period, some customers bought stick glues saying, “There are so many types of sticks according to the purpose, and there are friendly ones and I liked them very much!”
— Tell us about your main customer base and sales strategy.
It is mainly for high school students and residents of the surrounding area. We sell high-quality products and try to deliver better experiences to our customers.
— Would you like to continue to participate in Tombow display contest in the future?
I would like to participate in the future. We wish for the development and success of the Tombow Display Contest in the future.
The 2nd “蜻蜓文具店舗陳列大賽“ Semi-Grand Prix
淮安喵记文创
（Jiangsu Province）
