Tombow Pencil Co., Ltd. (President, Akihiro Ogawa, head office, Kita-ku, Tokyo), writing is light, the writing line is thin and dark, 0.5 mm ultra-low viscosity (oily) multicolor ballpoint pen is released on November 13, nationwide stationery stores and stationery department.
The product name is “reporter Smart 0.5”, two color ballpoint pen of black and red is 250 yen (tax-included price: 262 yen), three colors of black, red, and blue price 300 yen (315 yen with tax), 4 colors of black, red, blue, green price 350 yen (tax incl. 367 yen ). The annual sales plan is approximately 350 million yen (retail price), totaling about 1 million. The green purchasing method is a compliant product.
This product adopts the newly developed “ultra low viscosity Smart Ink 0.5 refill (replacement core/black, red, blue, green)”. This refill is an oil-based ink that can be used for official documents, and the company has improved the sweeping with the aim of “write lightly, thin writing lines, and dark”. Features are as follows:
1. Oily ink to write
The ink of “ultra-low-viscosity smart ink 0.5 refill” is less than one-sixth (our ratio) viscosity compared to conventional oil, so the writing resistance is reduced by 14% (compared to the same). The smooth and sleek writing is a feature. The person who emphasized “writing lightly without pressure” was 78%*
2. The writing line is 0.27 mm
With 0.5 mm ball, the writing line is the average 0.27 mm (100% pressure). You can write a large amount of small letters in a small space such as a pocketbook or a postcard. In addition, it is possible to write stably even for a long time with less ink bleeding and bote. The person who emphasized “thin lines and fine letters” was 80%*
3. Dark and colorful writing lines
The ink supply amount was about twice as much as our conventional products, and we obtained a vivid writing line with density because it became easy to read by strengthening the color even if the writing line was thin. The person who emphasizes “the handwriting looks darker” was 79%*
* The survey covers 900 students, male and female, working men and women, and housewives using ballpoint pen for two to three days a week. Implemented in July 2013.
Reporter Smart 0.5 body features 2 colors 3 colors 4 colors Common >
■ A multi-color ballpoint pen that settles smoothly
It is a slim and simple streamlined body of 12mm in diameter. The chest and the pen pocket fit smoothly.
■ Soft & hard Comfortable grip
A soft resin (elastomer) which is easy to slip into the hand is specially processed in the grip part which holds the pen. The 32 dot patterns in this grip are the same hard resin projections as the body axes. It is a feeling of comfortable grip that harmonizes a certain grip with a soft touch and hard. The dots prevent misalignment and deflection, which tend to be in soft resin, and withstand long-term use.
■ Metal Clips
Metal clip of high quality carbon tool steel was adopted. It is a careful finish that does not damage clothes and a notebook book. Because the torque of the leaf spring is utilized, the clip power does not weaken.
■ Blind touch knock-button
I adopted the knock-button of the blind touch to understand ink color by touching. Black ink “trapezoid”, red ink “lid mountain”, blue Ink “Hitayama”, Green Ink “Daisen”. Supports ink selection for use in the dark. (Figure 4-color ballpoint pen )
■ Body color is two colors, three colors, four colors of black, light blue, orange, green, five colors of pink.
