Tombow Pencil Co., Ltd. (President, Akihiro Ogawa, head office, Kita-ku, Tokyo) will release a school pencil “kakikata pencil” and “colored pencils” using FSC(r) certification material * to protect forests. The launch will start from the end of January at the 2013 New Admission Fair/corner of nationwide dealers. The release date will be voluntary for each dealer.
The product name is a forest certified pencil “Ki Monogatari” (meaning: Tree story), the manufacturer MSRP of the Kakikata Pencil is 630 yen (body Price 600 yen), 12 units (1 dozen), the variety is B3 pattern, 2B3 pattern, HB1 pattern (all 6 square axis). The manufacturer’s suggested retail price of colored pencils is 840 yen (body price 800 yen), the sales unit is 12 colors (1 set), the case color is light blue, yellow green, orange three colors. The annual sales plan is approximately 300 million yen (retail price).
This product carefully commercialized the warmth of wood and the beauty of the wooden skin. Nurture a spirit that cares for things, and nurture the heart to cherish the forest.
[Features of pencil]
■ Wood was certified by the International Organization FSC(R) , which contributes to the preservation of the world’s forests. It is the first in school children’s pencils.
The design of the ■ axis adopts hand-painted, hand-painted “craft pattern”. It is a design with a warm hand-making feeling that was not in the school children’s pencil up to now. In addition, the finish coating was finished with a varnish with a sense of clarity to express the beauty of the grain.
[Features of Colored pencils]
■ Wood was certified by the International Organization FSC(R) , which contributes to the preservation of the world’s forests.
I made a new twist to the ■ case. The lid adopts the transparent polystyrene which makes use of the aesthetic of the grain. It is also difficult to break. Push to push the lid is opened, the lid can be laid on the bottom of the case and does not take place at the study desk.
Pencils and colored pencils are “green purchasing law adaptation” and “GPN” Eco Products “products.
* The company acquired the certification of FSC (Forest Stewardship Council (forest Management Council), headquarters Germany and Bonn), an international organization, in 2011. We started to manufacture and commercialize pencils with FSC certified materials.
■ FSC (Forest Stewardship Council, forest Management Council) independent third-party organizations say that the “Forest certification System” is a system that evaluates and authenticates whether forest management meets certain standards. The FSC (Forest Stewardship Council, forest Management Council) aims to promote forest management that is suitable for all forests in the world and is appropriate in terms of environmental conservation and is socially beneficial and economically sustainable. We will evaluate the forest management in a reliable system and certify the forests that have been properly managed. It also guarantees that wood and timber products produced from these forests have their own logos and come from certified forests. By distributing a wide range of products with this logo mark, we are trying to integrate the various stakeholders from forest managers to the consumers of timber and timber products to protect the world’s forests. Excerpts
FSC Japan HP http://www.forsta.or.jp/fsc/